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You can be based anywhere WORLDWIDE, but you must have technology saavy and you must know. At PR Talent, our focus has clearly been on public relations. Silver started experimenting when the specialized Graph Search first came out. This typically leads to quality work. And she gets up in the middle of the night to feed her 7-month-old, she often finds herself debriefing clients on Facebook chat who just returned from late dates. With so many freelancers on their platform, there are no checks and balances on quality.

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As an agency, freelancers are your super weapon…and your Achilles heel. With now comprising of freelancers and numerous platforms that connect you to potential contractors, it's easy to get overwhelmed with where and how do I find a freelancer? It doesn't matter how large your agency is or what kind of clients it serves; sooner or later you'll run into a problem that requires outside expertise. Hiring full-time people for such one-off projects is neither feasible nor recommended. This is where freelancers come into the picture. The hard part is filtering down to freelancers who are actually good at what they do and within your budget. First, we will identify your needs so that you know exactly where to look for a freelancer that is the right fit for your project. Second, we will break down and review different freelancer website by type. Each platform type has its own advantages and disadvantages. Therefore, when you say need freelancers, make sure to clarify what exactly do you need them for. A beginner might be able to redesign a blog, but if you want to develop a complete enterprise app, you'll need someone with more experience. Make sure the experience level you are looking for and your budget align. Understand what is a realistic and fair budget. If this is a priority for you, identify it beforehand. Once you identified your needs, you can start looking for freelancers. Where to look for freelancers Finding freelancers is largely a selection problem. There are hundreds, even thousands of freelancing sites, job boards and niche communities. Yet, they have little in common when it comes to quality, quantity and the kind of freelancers they host. Despite this, you can still find great freelancers if you target the right platform for your project. General Freelance Platforms Freelance platforms are large scale, general-purpose marketplaces where freelancers and clients can connect with each other. These are the sites you are probably already the most familiar with and their are plenty of These sites are defined by their size; they routinely boast the number of freelancers they have on their platforms. While you will get a lot of responses to a job posting, you may struggle to sift through to find the experience and work-quality you desire. Large talent pool Because they don't focus on any particular niche or skill-level, these platforms tend to attract a massive amount of applicants. You can find almost anyone ranging from content creators, graphic designers, animators to coders and customer services agents. Instead of juggling multiple sites, you can get your work done on a single platform. Affordable With the number of freelancers available, you can easily find someone within your budget. The bidding system — you put up a project and freelancers submit proposals along with a bid — also promotes competition among freelancers. This can further push down prices. Lack of screening for quality The size of these platforms is both a blessing and curse. With so many freelancers on their platform, there are no checks and balances on quality. You can have freelancers ranging from beginners to those with decades of experience. This leads to uncertainty on what you'll actually get when you hire someone. Communication issues Since these freelancing platforms are open to anyone, you will find applicants who don't speak your language or live in your time zone. This can cause a number of communication issues. Some of these platforms also require that you use the built-in messaging system, which can further hobble communication. With such a applicant base, you can often find and hire someone within a couple hours of posting your job. Niche-specific Freelance Platforms These are skill such as design or niche such as tech focused platforms that attract talented people. When you know your specific project, it is often easiest to start on one of these platforms. They attract more experts and specialist for their industry. Some niche-focused communities may not be focused on freelancing, but still a valuable resource for finding freelancers. For example, started as a platform for designers to share their work. Now it is also a top website for employers to hire designers. Sometimes these platforms will have an associated job board. But if not, you can often post a discussion thread with your requirements. High-quality applicants Niche communities are largely inaccessible to beginners. While anyone can sign up, only those truly passionate in their field will go through the trouble to actively participate and showcase their work in order to improve. As a result, the quality of applicants will be usually high. Existing portfolios You can quickly gauge a freelancer's expertise by going through her portfolio or post history in the community. If someone responds to your job request on Dribble, for instance, you can quickly look at their portfolio to see their work. This works the other way around as well. Some communities encourage employers to create their own profiles on the site. On StackOverflow, for instance, applicants can your existing employees who are on StackOverflow: The Bad A. Though that also comes with higher quality work. Filtering issues Often there are less tools to sort and filter applicants based on their experience, price, specialty, etc. This can make the selection process even harder. List of niche platforms: There are countless communities for every niche. Job boards can range from large platforms for general-purpose hiring like Monster. Some might cater exclusively to freelancers while others focus on full-time recruiting. More often than not, they serve as the classifieds section of your local newspaper: once you buy a spot, you are free to post any requirements. Ad spots can range from a few dollars to hundreds of dollars. Some job boards such as the are attached to niche communities. Others, such as function as stand-alone hiring platforms. Decent quality applicants Generally, job boards attract freelancers ranging in quality from moderate to high. They manage this either through a lengthy application process, or by being obscure enough to weed out unmotivated applicants. There is usually an inverse relationship between the size of the job board and applicant quality. The more popular the board, the less quality applicants. Relatively inexpensive Most job boards aren't crazy expensive. The costs are also pretty upfront — you pay for an ad that typically stays on the freelance website for 30 days. On other freelance platforms, you or the freelancer are having a percentage taken from every paycheck. When you use a job board, it is only this one up-front cost, so its ideal for a long-term hire. Inefficient format You can usually only exchange email information during the initial hiring phase which makes communication and applicant management very inefficient. Not ideal if you're hiring a lot of people. No screening of candidates Furthermore, there's no way to vet an applicant quickly. You will have to view their portfolio without assurance that it displays their actual work. Difficult to scale Some job boards have a minuscule amount of traffic. If you're taking the job board path, you might have to post on multiple boards to get any decent volume of applicants. This can further exacerbate applicant management issues. List of job boards There are job boards covering nearly every niche and requirement imaginable. On-demand Marketplaces Just as their name implies, on-demand marketplaces are platforms where an employer can buy a service as they would a product. The service is 'on-demand' — you only pay for what you need, when you need it. Such marketplaces usually allow you to post your requirements and then match you with a competent freelancer or agency. In some cases such as , the marketplace makes freelancers compete for your work. On-demand marketplaces are great if you want quick results with minimal involvement. Easy to use On-demand marketplaces sell themselves on being easy to use. You'll typically have a step-by-step, wizard-like process to post your job. Once the post goes live, the marketplace will follow-up regularly to keep you updated about its progress. Fast Turnaround Your project turnaround is generally faster with an on-demand service than going through a traditional freelance hiring process. Costly While convenient, these marketplaces are only good for small scaled projects and can be costly. You also have to pay upfront, which can make agencies queasy. Lack of custom projects On-demand marketplaces usually sell themselves on end-products instead of skills. Thus, you don't hire a designer, you hire a logo designer. This means that there is little room to post custom requirements. You can typically only avail the services the marketplace already offers. Variable Quality On-demand marketplaces usually sell themselves on end-products instead of skills. Thus, you may find yourself with a freelancer with low skills. But this is usually very dependent on price. You won't get won't you want if you can't accurately describe the project. Matchmaking Services You can think of matchmaking services as your own recruiter. They'll match you up with the right freelancer s to get your job done. They will also give you a dashboard to keep track of the progress and ease communication. For example, mission is to ensure that a project lands in the hands of the right professional. It manages this by recruiting from a set of vetted freelancers. Hands-off approach These services provide a hands-off approach as you don't need to be involved in every step of the recruitment process. Once you post a gig, the matchmaking service will work to find a fitting freelancer for you. High-quality of work Since most matchmaking services have thorough vetting processes, you only get access to industry-leading freelancers. This typically leads to quality work. Expensive As with whenever there is a third-party involved, these services are expensive. You'll have to pay a cut to these platforms for finding freelancers for you which eats away at your agency's margins. Availability issues And with a rigorous screening process which eliminates most freelancers, those on the platform will be busy. It's not unusual for the matchmaking service to take your project then find that there is no one competent available to work for you. Lack of control over the process Lastly, you'll have little control over the selection process. This is sold as a positive, but it can also be a negative if you have very specific requirements. Vetted Freelance Platforms Similar to a matchmaking service, vetted freelance sites help you find a qualified freelancer but without the middleman. Every freelancer on the platform will be fully vetted before being able to apply to your job. You simply post your requirement and time frame. Qualified Applicants You only receive applications from freelancers that have already been vetted as an expert in their industry. This will help cut down on the total amount of time filtering through applications. Retain Control You still have control over the hiring process. You decide who is the right fit for you, unlike with matchmaking service that does it all for you. Expensive These are the experts in their industry. Expect to pay a premium price. List of Vetted Freelancer Platforms: More and more freelance platforms are going this route, and curating their list of available freelancers. Local-Oriented Platforms While technology and new tools make it easier than ever to communicate with remote workers across time zones, you may still prefer to hire someone local. Most cities with an active tech community will have an industry job board for both full-time jobs and freelancers in the area. Easy Communication Knowing you are in the same time zone or can even meet in-person to go over project details may save you a lot of hassle. There is still a great benefit to hiring locally with a team you can meet. More Availability Besides being able to talk within the same timezone and meet in person, there may be project requirements where it is necessary to meet in person. A Virtual Assistant might not be able to coordinate a company meeting. A local personal assistant can. Less Options If you decide to stick local, you will have a smaller applicant pool. This will vary greatly depending on your city. In some places, it may not even be an option if you are looking for a very specific skill set. Local Freelance Websites: For these sites you are going to need to search for you city-specific. For example, Denver and Boulder have a job listings for tech and startups including a list of available freelancers called Search to see if your city has something similar. They have added business admin to their wide list of available services too. Bonus: Facebook groups There is one last source for freelance talent that is in a category of its own - Facebook groups. Facebook is a growing source for freelancers. Every city, niche and skill has groups which can be a fantastic source of applicants. For example, here's a Facebook group by the name of There are plenty of similar groups. Just search for your industry or skill on Facebook, then filter out the results to only include groups. The best part for hiring on Facebook groups is that it is free to post and no commissions. In the right groups, you can find a lot of talent. Make sure the group allows job ads before you create a post. It fits Facebook's audience much better. Over to You Hiring freelancers is a great way to expand your agency's reach and expertise. Finding the right people, however, can be a challenge. With an overload of options, it's okay to feel overwhelmed on how and where to begin your search. Try to follow the strategies above to kickstart your freelancer-hunting efforts. Understand your requirements, hit multiple platforms to get a variety of candidates and develop a thorough vetting process to only recruit the best of the lot. Which of these freelance sites have you used in your agency? Note: This article was originally published on February 13, 2017. It was updated and re-published on February 15, 2018. Written by Joe Kindness Joe is the CEO of AgencyAnalytics, but often spends his day programming, designing or executing marketing tasks. And like most Canadians, he can be found playing or watching hockey!